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hysmarcos/README.md

Marcos Hoyos, solutions architect. Integration, automation and data. Animated lines of light in layers converge on a glowing core.

Marcos Hoyos, solutions architect. Integration, automation and data. Animated lines of light in layers converge on a glowing core.

Solution design: business needs become concrete designs: platforms, data flows and rules. System integration: platforms exchange data through APIs and events, so nobody types the same data twice. Process automation: repetitive manual work becomes flows that run on their own.

Solution design: business needs become concrete designs: platforms, data flows and rules. System integration: platforms exchange data through APIs and events, so nobody types the same data twice. Process automation: repetitive manual work becomes flows that run on their own.

Integration and automation for companies that run on many platforms.

LinkedIn

Featured work

Agents on Trial site: the question of when an AI agent makes sense in a company, over a chart of evidence for and against

Agents on Trial site: the question of when an AI agent makes sense in a company, over a chart of evidence for and against

agents-on-trial

Puts the claims about AI agents in companies to the test. Each claim gets evidence for and against, a verdict and a design criterion.

Thirteen chapters in Spanish and English, a versioned evidence base and a weekly check that keeps the sources current.

Astro TypeScript GitHub Actions

Read the site · Source



marketing-lab-mcp demo: a recorded Claude conversation where a tool call runs again live in the browser

marketing-lab-mcp

Nine marketing tools that Claude calls to calculate results instead of guessing them: A/B tests, budget splits, attribution and customer segments.

MCP TypeScript Cloudflare Workers

Live demo · Source



marketing-mix-model on Robyn's public demo data: 35% more media sales at the same budget, 2.9% error on held-out weeks

marketing-mix-model on Robyn's public demo data: 35% more media sales at the same budget, 2.9% error on held-out weeks

marketing-mix-model

Bayesian model that splits an ad budget across five channels. On Robyn's public demo data, the same spend brings 35% more media-driven sales.

Checked with five independent tests, including a comparison with Google Meridian.

Python PyMC-Marketing Meridian

Budget simulator · Source


Latest activity

Date Repository Latest commit
2026-11-03 agents-on-trial docs(h): DESIGN.md y design.json con la portada y la marca; capturas del README
2026-10-31 marketing-lab-mcp docs: README con demo, captura y licencias de datos
2026-10-31 marketing-mix-model feat: pulir la página: inicio en dos columnas, evidencia en pestañas,…

Updated every day by a GitHub Action.

Stack

LANGUAGES
Python TypeScript JavaScript

RUNTIME
Node.js

DATA AND AI
PostgreSQL pandas MCP

PLATFORM
Docker Cloudflare Workers GitHub Actions

Contact

Open to integration and automation projects. Send a message on LinkedIn.

Pinned Loading

  1. marketing-lab-mcp marketing-lab-mcp Public

    MCP server with 9 marketing decision tools on real public data. Live demo in your browser, free to run.

    TypeScript

  2. marketing-mix-model marketing-mix-model Public

    Bayesian Marketing Mix Model (PyMC-Marketing) on Robyn's demo data: budget optimizer, in-browser simulator, and five validation tests incl. Google Meridian comparison.

    Jupyter Notebook

  3. agents-on-trial agents-on-trial Public

    Agentes a juicio: pruebas a favor y en contra de los agentes de IA en la empresa, con veredicto y criterio. / Agents on Trial.

    TypeScript